Events

Event

Title:: CHINESE CULTURAL AWARENESS FOR THE WINE INDUSTRY
When:: 30.03.2010 - 30.03.2010 16.30 h - 18.00 h
Where:: Currant Shed at Hoffmann's Wines - McLaren Flat
Category:: Cluster Meeting

Description

Leonie McKeon, Managing Director and Principal Consultant of the Chinese Language and Cultural Advice has tailored this workshop specially for wine industry professionals, encompassing crucial subjects and critical information.

A "must do" for all wine companies that are currently exporting or willing to export to China and want to understand Chinese consumers.

This workshop will address:

Chinese drinking culture

The Chinese perception of Australia and Australian wines

Losing "face", gaining "face", giving "face"

"Face" in relation to promoting your wine

What your marketing material should say

What do you need to translate

How to avoid "lost in translation"

Working with an interpreter

The importance of gifts and other cultural awareness subjects.

Date: Tuesday 30 March

Time: 4.30 pm to 6.00pm

Venue: Hoffmann's Currant Shed Restaurant-

Ingoldby Road McLaren Flat (off Kangarilla Rd, McLaren Vale)

Cost: $20 for members / $30 non members (inc. GST)

Nibbles and refreshments included

Venue

Venue:: Currant Shed at Hoffmann's Wines
Street:: Ingoldby Road
ZIP:: 5171
City:: McLaren Flat
State:: South Australia
Country:

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