Events

Thinking about exposing in trade show? This workshop will help you to get it right at first!

Content for this innovative workshop includes:

> Exhibition/Trade Show Planning and Preparation
• Strategic marketing and how trade shows fit
• Setting objectives - Different, realistic objectives exhibitors can set
• Pre-show promotions
• Pricing preparation

> Display Dynamics and Materials Required
• How to get attendees to stop in your booth
• Promotional materials to take with you
• Incentives and giveaways
• Nonverbal communication whilst staffing displays/booths

> Selling and Negotiating at Exhibitions/Trade Shows
• Opening the trade show encounter
• How to qualify buyers
• How to move the prospect to the next step in the sales process
• How to develop a post-show follow-up program

Please contact me for further details and to register.
Fabio Vasconcelos, ProjManag.
Phone: 8326 6511
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