Events

Exhibition/Trade Show Planning and Preparation

· Strategic Marketing and how trade shows fit

· Setting objectives— Different, realistic objectives exhibitors can set

· Pre-show promotions

· Pricing preparation

Display Dynamics and Materials Required

· How to get attendees to stop in your booth

· Promotional materials to take with you

· Incentives and giveaways

· Nonverbal communication whilst  staffing displays/booths

Selling and Negotiating at Exhibitions/Trade Shows

· Opening the trade show encounter

· How to qualify buyers

· How to move the prospect to the next step in the sales process

· How to develop a post-show follow-up program

 RSVP by Tue 14 July

For further information please contact Barbara Rapaport:

Phone: 08 84337688

Fax:     08 84337611

Email:  This e-mail address is being protected from spambots. You need JavaScript enabled to view it