Events

Export Marketing: Marketing, Sales and Distribution Strategies

Workshop outline:

Set a course to exporting success with this important export strategy briefing, which will

highlight the challenges of international trade, along with the sharing of insights to guide

you to safe harbours.

Workshop includes:

A captivating overview of export strategies and cutting-edge information and how they

can be used by small businesses to make sales and profits.

• Market research and selection
• Export market channels
• Market segmentation and identifcation of attractive markets
• Brand positioning strategies in export markets
• Development of export relevant communication messages
• Sales strategies in new markets
• Distribution planning for new markets
• Export pricing and trading terms

This workshop provides knowledge and skills to improve your success in export

activities and put in place profitable marketing, sales and distribution strategies and

systems to accelerate the process. Various options and approaches regarding brand

marketing, sales and distribution channels will be presented and compared to the

domestic scenario.

Date: Thursday 23 July

Time: 9:00am - 04:00pm

Venue: Adelaide University Research Park, Building 26 - Stirling Street, Thebarton SA

Please RSVP by Tue 21 July

For more information or to register contact Barbara Rapaport:

Tel: 08 8443 7688

Fax: 08 8443 7611

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